Market Research & Business Development
A product launch, a marketing campaign, strategic planning for market entry, sourcing volume end-users and/or partners, even coordinating any of these in a timely fashion together with attendance at trade shows, with technical magazine publications and with industry topical seminars - all a prerequisite for experienced personell with the necessary scientific experience and relevant international contacts.
Ideally one needs in-depth knowledge of the publishing opportunities, sufficient scientific understanding to quickly grasp and recognise a technology's potential and the breadth of experience to realise who might be interested. With these skills in mind, special focus is placed on building a bridge for Photonics into and out of Germany, in particular (but not only) with the UK & USA.
Putting Photonics into Context can provide all of this for you.
